Break the Bias – Inspirational Women
International Women’s Day takes place each year in March, and this year’s theme has been focused on ‘Break the Bias’.
This theme is focuses on drawing attention to bias, both conscious and subconscious. These biases are recognised to be internationally pervasive and entrenched.
Peace Child International assist women in rural Sierra Leone as they grow small businesses that will lift them and their families and communities out of poverty. The barriers that these women face, financial, social and legal, are immense, yet so is their strong resolve.
Celebrating International Women’s Day, we’ve been telling the stories of some of these inspirational women, women who we have the privilege of championing, ahead of the launch of our 2022 report on empowering female entrepreneurs.
Talented Kadie Koba has been successful in building a successful business.
Kadie Koba lives in Kenema, Sierra Leone.
Growing up Kadie suffered from selective mutism, which made her feel unable to communicate with anyone other than her family. As a result, she did not feel confident, nor capable of running a business.
Through Peace Child International’s entrepreneurship training and its group-based activities, Kadie began to feel more confident. As her business knowledge grew, and she became able to communicate with her wider community.
Following the training, Kadie began a business selling staple food items. Now she and her business are thriving, and her market research has led her to expand her business to sell rain season items:
“I need to complete my market research and find what I will sell. My first idea is selling rain boots”.
Kadie’s mother credits the Peace Child training as having a transformative effect on Kadie:
“She has gained independence; I am so proud of her and can see her having a great future”.